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About us

Meet your team

Alex Leigh headshot.
Alex Leigh

Alex has worked with over fifty UK universities, most of the sector agencies including UCAS, HESA and the QAA and a host of practitioners in the HE sector. Alex designed and developed the HEDIIP data capability framework, led the team to create the HESA in-year collection model, designed the sector level governance for reporting and co-developed the UCISA Higher Education capability model. Alex is known for his passion and practicality when it comes to finding compelling reasons to treat data as an asset. With over twenty years' experience of data and data related projects and frameworks,  he starts with outcomes and works back from there. 

Rav Ubhi-Adams headshot.
Rav Ubhi-Adams

Rav has almost 20 years’ experience in the curation and provision of data. Her expertise is in UK higher education having led, implemented, and advised on a breadth of data activities. Examples include system review /implementation; data extraction and transformation; strategic data storytelling; impactful data quality analyses and building effective and efficient data processes. Her path into data governance was a natural advancement through these fields, which solidified her passion to progress business toward data maturity and to increase momentum in embedding data management.


Why us?

Deep HE sector expertise in creating real, tangible value

The higher education sector is intricately regulated, and we’ve loved the challenge of working within it for 40 years. In that time, we’ve collaborated with numerous higher education institutions, worked closely with functions, and gained insight into the unique data complexities each faces. We’ve learned there is no "one size fits all" solution, so instead we bring the tools, knowledge and techniques to quickly support you with your unique data challenges.

Close collaboration

Working alongside you as your data partner, we'll create a bespoke data solution tailored to your institution's nuanced needs built on a foundation of best practice. Supporting you and your institution to manage, trust and use data in a way that fosters a data driven culture.

Empowering you to manage your data

We guide you on the journey of understanding and managing your data challenges. Our approach is non-invasive, allowing you to take ownership and gradually build your capability to manage the solutions independently, ensuring you have the option to rely on our expertise whenever needed.

Chatting after Class

Explore our range of services


Market Research & analysis

Helps you understand your data better by providing real-world insights as to where your institution is on its data readiness pathway and helps to inform the solutions and strategies you need.


Data Vision

Helps your institution craft a comprehensive Data Vision that clarifies the role of data in achieving strategic aims, ensuring that your data assets are not just managed but are actively driving progress and innovation.



Helps put your Data Strategy into action, establishing data governance and promoting guardianship, and creating a data-driven culture for sustainable ongoing improvement across your institution. Receive a plan to action yourself or get ongoing support from our team.


Business Case Development

Helps equip you to have the right conversations that drive understanding of the value in data, its alignment to your institution’s overall objectives, and helps drive momentum for investment of data initiatives.


Data Strategy

Helps you to develop a clear and comprehensive roadmap for how data is used across your institution to drive decision-making, reduce operational costs, mitigate risk, establish data monitoring indicators, and achieve your goals alongside a data informed culture


Data Evolution

Helps empower your teams and enhance your data governance operating model for sustained success. We provide support, mentoring, templates, and data monitoring routines to ensure effective data management that aligns with your institution's goals. By engaging stakeholders, we help build capacity and foster a data-driven culture within your organisation.

Let's join your data dots to create the environment for success

Your institution’s data should be comprehensive, trustworthy, and easy to access.

So everyone can work to create the environment for success.

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