A short guide to why DMAs are a tool you should be considering, and some best practice tips on how to deploy and use them.

Data Governance-we are blaming the wrong things for failure!

One of the less fun parts of this job is reviewing failed data strategies mostly representing thinly disguised investment cases for big technology purchases. You know the ones — glossy decks filled with supplier logos, architecture diagrams that look like train maps, and a budget spreadsheet that reads like a supermarket sweep at a todays cloud provider of choice flagship store. These strategies don’t fail because the technology is bad. They fail because they start with techn

Data Decoded is an event taking place in Manchester in October 2025.